Marketing strategy of brown sugar from palm oil in Serdang Bedagai District

نویسندگان

چکیده

Palm sugar has the potential to become a substitute commodity for domestic sugar, besides being able play role in reducing dependence on imported sugar. Brown from palm sap considerable economic. This study aims determine a) farm analysis of brown agribusiness, b) how marketing system is c) identify internal and external factors, d) formulate priority agribusiness strategies Serdang Bedagai district. The applied here are, financial analysis, IFAS/EFAS, SWOT QSPM. From results data processing, it shows that R / C Ratio value obtained by craftsmen 1.044 means business feasible work on. Aspect farmer's share efficiency values all channels running efficiently. Based position processing quadrant I, S-O strategy supporting aggressive growth.

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ژورنال

عنوان ژورنال: IOP conference series

سال: 2021

ISSN: ['1757-899X', '1757-8981']

DOI: https://doi.org/10.1088/1755-1315/782/2/022012